Having only a status tracker may induce anxiety, as users end up obsessively checking the tracker to see if there has been a change since they last checked. It’s a good idea to offer both a status tracker feature and progress updates. Only the email/phone number that was subscribed to notifications receives them. Moreover, details need to be correct for the user to receive the updates.Īnyone who has the information needed to access the tracker (e.g., order number) can see the updates. The organization needs to have collected users' contact details and obtained permission to send notifications. No user contact details are required, but users often need a reference number or unique link to access the status tracker. If users lose or cannot find their old messages, they may not be able to see past updates. Users typically receive an update via SMS, email, or social channels such as Facebook Messenger or WhatsApp. Users access a unique link or log into a secure site or app to view the status. Trackers contain specific details about the delivery process.ĭepending on security, privacy, and user approval, the notification may contain the exact details of the update or generic text and a link to the status tracker for details. Push: Users find out about changes in the state of the delivery process when they happen. Pull: Users can check progress at their own convenience. Some differences between status trackers and progress updates are presented in the table below. Deliveroo, a fast-food–delivery company, uses WhatsApp to send users progress updates on the delivery of their takeout. The email contains an image of the product being delivered, which helps users recognize which of their purchases the update pertains to. , an online retailer, emails customers delivery updates. It’s helpful that the update includes a link to the status tracker. J.Crew sends users progress updates via SMS. Progress updates are notifications sent (via SMS, email, or social-media channels) by the company or service provider when the status of the delivery has changed - such as when an item has shipped or a decision on an application has been made. The previous updates are found under the Travel History section. FedEx’s status tracker displays the delivery date and a progress-bar graphic. If you’ve ever bought anything online or used a shipping company (like FedEx), you’ve probably seen a status tracker before. It usually consists of the latest status and prior updates, displayed in chronological order. Status Trackers Versus Progress UpdatesĪ status tracker is an online or app-based feature for tracking the progress of the delivery of a product or service. For the organization, these features reduce customer-service requests (and thus save time and money), leading to a better relationship with customers. Status trackers and progress updates are so prevalent now, that users expect them. Instead, status trackers and timely progress updates can reduce their anxiety, by making the status of the delivery of that product or service visible. Good service design doesn’t just leave users in the lurch. Users also need to be informed of the progress of their application for a service - be it a new passport or a new mortgage. (In this article, “delivery” refers to both physical shipment and virtual or online service delivery.) Lack of control can cause some anxiety, even more so when the product is expensive, sensitive or sentimental, or is needed urgently. When users buy a product or apply for a service online, they don’t have control over the completion of that process - the delivery of the product or the service.
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